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Audit Your Brand

by Alexander MorseAlexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

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Make your Brand More Relevant

by Alexander MorseAlexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design […]

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

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Everyone Was Creative – Creativity in business

how to be creative

Believing you are not creative is like surrendering your humanity.

“I don’t have a creative bone in my body.”

“I’ll save that for the creative folks.”

These phrases make me cringe.

Where did people learn to adopt the thinking that creativity is something to be implemented by a privileged few who are in the business of creativity, the makers of superbowl ads or the creatively inclined in design, art, music or theatre.

You were creative.

As a little kid you didn’t have risk assessment. You didn’t have a self-conscious bone in your body. You were a supernova of a spirit, singing, dancing, being loud, being yourself, extraordinary. You were not drawing inside the lines, weighing the pros and cons. You were just going for it, unmitigated. There was no order. You were mesmerized by your manipulation of a crayon in your fist, and all was great with your perception and interaction with the world.

You may have been born creative, but school didn’t curate your creative intelligence.

Did you learn not to be creative?

Art class in grade school was structured. Everyone followed the same template or used the same materials to create a similar model the teacher produced. You were comparing the mediocrity of you effort to the other students. They didn’t measure up to the teacher’s model.

In middle school you learned how to be on time, sit attentively, learn from a curriculum be submissive to authority. It was not encouraged that you were not the bearer of original ideas. If your teacher asked you a question an you recalled an answer, it was either right or wrong.

When did you learn to solve a problem with critical thinking and original thought? Eight years after being trained how to be a factory worker when you started to write papers on subjects that interested you. I’m concerned by that point you already learned not to color outside the lines.

As an adult, working at a matured corporation. You are in the mode of preserving success for shareholders. Creativity takes a backseat to maintaining the status quo. Experimentation becomes a unnecessary risk. Launching a new product with new thinking and a new approach with a new marketing strategy is perceived as foolish.

Contest the status quo with creative thinking.

Creativity is not just about being able to paint, draw, sing. It’s about arriving at unformulaic solutions to problems.  If you are in business, communications, law, entrepreneurial endeavours, chefs or in any consumer facing business you should be striving to use your creativity and foster the creativity of those you surround yourself with. In fact employees that stand out, tend to break the mold and work creatively.

I define creativity as combining critical thinking, research of the end user with the willingness to bring new ideas to the problem solving table. It’s just as much about the process as it is the final result. Gaining the approval of your colleagues with some wild, out-of-the-box ideas you may have can sometimes be a challenge. Often you see organizations hiring outside consultants, third-parties that audit processes and suggest solutions to a company.

Creative thinking equals innovation

As a consultant in the communication design business, I consider what will get the attention of my clients target audience. What engage them, get their attention in ways that value their intellect and possibly even entertain them. Each of my clients are handled in different ways, they all have their different audiences and challenges. It’s often about inventing something new, nothing novel gets created by

In social media creative minded creators look for new approaches to creating valuable content that users want to share, that is sure to gain the approval of your peers.

Nothing great was ever created by following the rules.

Creativity (and science) is what put the Hubble Space telescope out into orbit. It’s what put running water into our roof covered kingdoms. It is the intersection of discovery, understanding and problem solving.

You may be working at a company that prides itself on predicable results and maintaining the status quo. “This is how we done it before, it worked then and since and we need consistent results, we are not changing the process now”. If this is true for you, you may just be a publicly traded company thats been around for a while.

It’s the company risk takers, the folks who operate “outside the box” that are the heroes. These are the right-brain meets left brain champions that are willing to try something new, to innovate.

Creativity in business: What you can do at work.

  • Tell your boss about a new process you believe in an would like to spend time on developing for the benefit of the company. If you have a good boss that likes to retain good employees, they’ll enable you.
  • Invite outside influencers to your company or invite key co-workers to outside events and conferences to spread knowledge about a new software platform or approach to improving your company’s way of thinking..

Machines manufacture products in repetition.

You are human, you create, make mistakes along the way, try a different approach and eventually succeed.

Everyone is creative. You just might not be in an organization that values it highly, or endorses it.

Be the leader of your own ideas.

What creative ideas do have that can solve particular problems?

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

facebook video ads

Facebook Video Ads are Hotter Than Yesterday’s TV spot

facebook video ads

Millennials don’t watch TV they watch Facebook.

They have Netflix up on their screen and an iPad with Facebook in front of them. If they have kids, the kids have the big screen and the parents have an earphone popped into a laptop with a Facebook window open somewhere. This is where Americans are, this is where your brand needs to be, subliminally working your message into content your audience is already engaged in.

The Average American Spends 40 Minutes Per Day on Facebook.

Facebook Video Ads are the new 30-sec TV spot.

Videos on Facebook get more engagement than any other type of Facebook ad. On YouTube, viewers are more likely to skip video ads interrupting their programming as soon as the 3 second delayed SKIP button is available.

Facebook’s page scrolling, and modular content, creates a content consuming environment more natural for video viewing. 39 Celsius conducted A YouTube vs Facebook video effectiveness test, demonstrating the value and quality Facebook advertisers are getting over YouTube marketers.

Video is all over the web, but Facebook is the place to be.

2016 confirms the trend line that video consumption on Facebook is surpassing Google’s YouTube for the number one video format.  In November 2014 the trend line of Facebook video posts surpassed that of YouTube. Just ask YouTube freebooters out there. Don’t know what a freebooter is? YouTube content creators are getting their creative content pirated from YouTube and uploaded into pirate’s Facebook accounts. This often resulting in the freebooters getting more views than the original YouTube creators. Facebook is being criticized for taking days to respond to complaints. Once they get around to it, the damage is done and the videos get millions of views resulting in more time being spent in the Facebook ecosystem.

Video is king. If video is not your current method for getting content to your audience, find a way to make it so. If you are already getting your message out there with video, great! You can use Facebook user algorithms to enhance your media buying dexterity. Target your audience granularly, based on user interests, demographics and life events. You are able to specify geolocation, age, income, interests, and hobbies to a tee. You have precision control to be able to exclude people, such as fans of your Facebook page, or people you are already targeting by other means. Targeting frequent travelers? Options allow you to focus on travel history, such as, recent travel to certain areas.

video play button on fire

Video content is the best visual content that will get you more viewers. Facebook video ads are given favorable treatment in user timelines compared to other visual ad format. Video content producers get the most engagement on Facebook, more than any other type of paid content post. Facebook states that in late November 2015 it hit a milestone of 8 Billion Daily Video Viewsdoubling since April. Keep in mind,  Facebook counts a video impression or Cost Per View (CPV), if a video up on the screen for at least three seconds. Since videos are auto play, users who are slow scrollers can trigger video auto play and may be counted as a view although they didn’t perceive any video content.

Track impressions and performance to the second. Facebook’s video metrics let you track individual video performance and retention, second by second. This allows you to craft different versions of your video and experiment with edits or content that may perform better and  have longer retention times than the previous effort.

A video ad will not just perform successfully on its own based on the sweat equity you invested in it.

You need to provide content that doesn’t violate the unwritten rules of Facebook engagement. Facebookers are interested in social consuming and sharing mode, give them something visual, relevant, and valuable that is tailored to their interests and maybe work in a marketing message at the end of the video.

Facebookers are in social consuming and sharing mode, give them something visualrelevant, and valuable to them that is tailored to their interests

Set aside some of your marketing budget for Facebook video ads. It’s a worthy way of getting quality branded content out there, from product placement to emotional testimonials. This digital marketing platform is going to soon be called traditional advertising as it should be in the toolkit for most marketers.

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Should I Crowdsource my logo design process

Should I Crowdsource My Logo Design?

Should I Crowdsource my logo design process

 

Dozens of designs from dozens of designers! Get a wide range of logos for only $99.99! Select your favorite!

This is the promise from crowdsource logo companies. On the surface, crowdsourcing seems like a no-brainer. Choose your logo from a visual smorgasbord at the cost of a family night out to the movies.  But, is it wise to source your logo design like choosing your favorite options at a buffet?  Crowdsourcing logos can look good on the surface, but is raw after you bite into it.

A good logo design process is one where a client informs the designer on the company’s objectives. An active dialogue continues throughout the process. How will the logo serve as a promise to others on service or products customers should come to expect? Does the logo need to be reproducible on a hat? Does it need to be legible at less than two inches wide?

“I’ll know the right design when I see it”. This adage that many logo seekers share, is likely how you arrived at a crowdsourcing notion. Having dozens of logos to choose from! Fast food offers a cheap and large menu of choices, it’s called the dollar menu. You may see more for your buck, but you don’t get more in substance.

Crowdsourced design lacks process and creative development. Logo design is a collaborative process between a client and designer.  The client discusses the problem, looking for a solution with a designer who listens, examines, learns your history, ponders on thought, marinates on some ideas and is able to assess the collected data and prescribe a solution.  Clients and designers discuss target audience, business plan, visual tone, brand promise, and more.  A healthy logo design process includes these milestones established between designer and client. The design brief is a collaboration, insuring both parties understand each others goals. No designer would want to craft a refined logo after initial input, toiling endlessly for hours massaging and reworking a logo design until it is just right, without input from a client along the way.

Originality.  In a logo process be aware of copyright, symbols from stock libraries, and outright plagiarism. Crowdsource designers are in the business of quick-turn around for hundreds of clients who seek logos to slap on their business card. How are they able to dedicate resources to you to get you a logo? Shortcuts. Stock logo libraries and vectors found on the web are often leveraged as a shortcut for crowdsource designers. Is the inspiration or contours of your logo “inspired” from a subscription site or free source online?  Stock illustration sites warn against the usage of downloaded imagery and symbols in the creation of logos.  iStock photo even lists it’s restricted uses,  “No Use in Trademark or Logo. You may not use content as part of a trademark, design mark, tradename, business name, service mark, or logo.”

Stand apart from your competition. Good corporations and organizations stand apart in practice. In turn their logo must stand apart against an array of competitors logos. Are crowdsourced designers running their custom designs against a set of competitors to create a vision for setting your company apart?

A logo is an investment in the business you represent. You are not only investing in a logo design, you are subscribing to a story, a vision, a process. In the process you are investing in how the design got there and how the final design represents the brand you represent. You’ll be able to answer to your stakeholders and customers, why your symbol represents your company or your promotion. Good designers will provide you with this rationale to sell-in the idea to you and insure that the basis for it is well founded.

The best logo design process starts with a conversation and a collaboratively created brief. Ideas are sketched out, presented, revised, tweaked and customized to suit the needs and application of businesses. A truly unique representation of a brand is the ultimate goal, instead of crowdsourced designs where a paper angel of hundreds of razor thin ideas are contrived from a few quick cuts.

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Everyone Was Creative - Creativity in business

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Believing you are not creative is like surrendering your humanity. "I…

 

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

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TouchJet Interactive Projectors: Novel Digital Presentation Devices or Enterprise Worthy Tech?

interactive projectors

Do interactive projectors fit your presentation style?

Standing in front of the room with a laser pointer in one hand and a powerpoint controller in the other can make a presenter feel like Robocop. Ruling the room with influence, technology and capability, well at least in the 90s, maybe.

Corporations with forward-thinking employees are always looking to leverage technology to advance their message, and digital presentation devices are the “bleeding-edge” of technological implementation.

Presenters are advancing their businesses and themselves using the latest tools to accentuate their messages and stories. If you are traveling to make a sales presentation or pitch a big idea, you are just as concerned with your presentation as you are with executing it. In this regard, often tech has been your enemy. You are managing the transport of projectors, equipment and making sure it functions the same when it arrives as it did in your office.

Projectors are ubiquitous with telling stories. Storytelling should be the focus. The tech that drives it should be secondary, and used as an accent once you’ve got your message squared away. Brands and companies have used projectors to maximize the size of their ideas to large and small audiences alike.

Interactive projectors offer another layer of communication capability, and complexity. While they have been around for a few years their usage has been limited to sophistcated classrooms and for internal communications. The upside of their capabilities and creative potentional are enormous. They allow users to interact with them and face their audience simultaneously. Like an acrobat, engaging with their clients, while manipulating their presentation. The difficulty of bringing one with you is that it lacks portability practicality. These projectors are a niche product and you can’t rely on your host site having one.

touchpico2TouchJet, a new interactive projector company has recently released Pond Projector. It’s a self-contained interactive projector built into a housing with an android tablet, speaker and battery. It’s a device smaller than your laptop and is a projector that allows you to play multimedia content.

I’m proposing some reasons to consider incorporating a interactive projector tech into your presentations, including usage tips, benefits, pros and cons, etc.

Making the most out of an interactive project

Why upgrade from my trusty laptop and traditional projector?

We’ve finally graduated from dongle hell and our tech culture has finally settled on HDMI. Why should I consider another way of presenting?

  • Traditional laptop and projector setup has interactivity limitations. Interacting with the laptop, you are not engaged content on the projector, let alone your audience.
  • If you are using an iPad to control the laptop, or direct to projector, you have a similar issue with being appearing distracted with your devices if you are performing more complex interactivity.

Tips for success with Interactive Projector

  • Keep the projector off at first. Introduce yourself and conduct your opener with the lights on.
  • Place yourself in the front of the room, standing, facing your audience, run through your introduction, your agenda. Once you complete the opener, turn on the projector and dim the lights.
  • Bring a sturdy, carbon-fiber, light-weight collapsible tripod for mounting the portable projector. It is preferable if the tripod can collapse to desktop height for maximum flexibility. You want to avoid a shaky projection during your presentation.
  • Portable projectors can run off of batteries. Consider a portable auxiliary battery powered solution for extending the duration of your projector runtime and to take advantage of avoiding running it via the included AC Adapter to your host’s power supply.
  • Separate your projector presentation from your presentation opener. Since your projector presentation relies on manipulated the light of the room to allow the presentation to be easily seen on the wall. You’ll want to make sure your audience can see you deliver your confident opener.
  • Portable projectors are small enough to have a backup in case something goes wrong.
  • Bring a portable projection screen if you are unsure you will have access to one.
  • Use Android software to automatically launch your key presentation upon wake from sleep or powerup.


The benefits

  • The stylus can interact with the projector by clicking the stylus against the wall or performing a floating click. You can click on an auxiliary button on the pen allowing you to physically further away from the wall if you choose to be.
  • You are able to position your shoulders to your audience and interact with the presentation in complex ways other than “Back” and “Forward”.
  • You are able to develop presentations more complex than that of a powerpoint. You can build a presentation that is gesture sensitive or enable whiteboard features overtop anything you project.
  • Portability. It’s only a couple of pounds and is the size of an ice cream sandwich
  • Cost. It is one of the less expensive projectors on the market.

The cons

  • The small package means low lumens. If you are not able to control the light in your host room, it will be difficult to see your images, even at maximum brightness.
  • People who love their laptops might find it clunky to transition to an Android tablet solution. They run powerpoint.

There are multitudes of other interactive projectors from Epson, BenQ and others that offer similar features. These devices are in larger form factors. There are android phones that offer non-interactive projector capabilities.

It is easy to get overwhelmed with the amount of options in our tech laden culture. Whichever digital presentation device you choose, just remember to stick to the contents of your message first.

I’m basing this article on my experience with an interactive android based projector device from TouchJet called “Pond”. I was made aware of it in a Kickstarter campaign in October 2014. At the time it was called TouchPico Projector.

by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.

Top 7 ways to improve business proposals with interactivity on tablets

7 ways to improve business proposal design with interactivity

Top 7 ways to improve business proposals

Check out the top 7 ways to enhance your business proposal design using interactive methods on a tablet

Make Your Business Story Outshine the Competition

I want to provide seasoned business development professionals with my best digital design techniques to enhance your next proposal.

You have a big business proposal coming up and you want to hit this one out of the park and make a big impact. You have studied the requirements analysis. You have created a methodology and developed a situation analysis for fulfilling your proposal. You know the client like the back of your hand. You are ready to compose it using traditional methods. But stop for a minute and step back. What is your plan for creating a compelling digital B2B design and delivery mechanism? Is your business going to stand out from the competition?

Sure, you may need to submit a traditional printed and bound proposal. You also could deliver a tablet to make your product or service shine. You may also want to incorporate interactive experiences from a recent trade show design into your presentation.

Ditch the business proposal PPT presentation and leverage tablet interactivity

Tablet hardware prices have come down recently. You can get an android tablet for less than $60. This gives you full audio-visual capabilities and access to the best presentation design techniques. Tablets are light, compact, transportable, and mailable. Building a tablet presentation will touch-enable your story and increase brand engagement.

1) Immerse your prospect in a video experience

When you are delivering a first round proposal likely you are not face-to-face with your prospect. This can be frustrating as there is so much you want to communicate. Moreover, the printed word is limiting in conveying your team’s message. Consider creating a well-produced video short to submit along with the proposal. You will be communicating your team’s emotional enthusiasm and energy in a non-traditional format. Your directors and executives have their elevator speeches down. Great news, you are ahead of the game in planning the video production. You already have your video storyboarded. Get them in front of the camera so their voices can convey your brand’s differentiating points. The video will bring emotion to your proposal and faces to enhance your brand persona.

business proposal format in video

With your business proposal format in video, on a tablet, you are able to convey emotion beyond the printed word

How is this substantiated?

  • It’s ideal to capture your compelling story with production professionals. If you are on a razor thin budget you can use the production studio in your pocket, your cell phone.
  • I would suggest an approach one step up. Pair a GoPro Camera with settings in portrait mode and a lavaliere microphone connected to the external audio input. While your prospect loves seeing your faces, audio clarity is the most important component here. The lav mic will provide you with clarity to get your message across.
  • Provide your prospect with the ecosystem to view your produced video. Load your video onto an android tablet. Program the video into the tablet’s memory. Your video can be set to auto play upon tablet activation.

2) Environmental 3d flythrough

Put your prospect in control of your environmental experience with a virtual flythrough. Bringing to life the experience means EVERYTHING to your business, especially for restaurateurs and hoteliers. Showcase it, show it off, and tell the story with the right points-of-view for your prospect to understand. A virtual flythrough allows your prospect to control and absorb your data at their pace.

Prove all business operations angles: queue servicing, consumer stations, signage, and architectural details. Show future plans through 3D rendering, illustration or the current customer experience with photography.

Architects can create high-resolution environmental representations through software programs. A few simple pencil sketches can also tell the story. Decide what rendering fidelity is most applicable for the content you are depicting. With one fell finger swoop on the tablet’s slider bar, content is in the control of the user.

3d-walkthrough-flythrough-for-architecture

Your prospect can slide the scrubber to reveal key content you want to highlight in your environmental 3d flythrough rendering.

How is this substantiated?

  • Are you walking a prospect through a hotel presentation? Create still photos of your experience by taking one photo every 10-20 feet of your experience. Download them and stitch them together on a timeline-based control that is slider manipulated. You could feature many experiences in one slider, overlaid with a unique graphic descriptions. Illustrate to your prospect all the finer points of what they are seeing. You are creating virtual brand immersive for your prospect from the comforts of their office.
  • If a rendering is more appropriate for you, work with an architectural firm. Architects use software like Autodesk Maya 2015 to produce life like environmental walkthroughs and other architectural presentation techniques. Autodesk SketchBook Pro 7 is useful in creating basic wireframes. Once they create 3D models, they can provide individual jpg images for you. If the firm provides your graphic designer an HD video rendering, that is also sufficient. The designer can extract individual frames into stills for their timeline scrubber.

3) 3D Product Rotation

Bring your products to life in 3D, using 2D rotated photos. Bringing a product to life in a virtual space is achievable with a rotating 3D experience. You have considered showing various product angles, displaying them sequentially or on multiple pages in your printed proposal. But this can be cumbersome and there is a better way. Create a slider on a tablet to manipulate and create a virtual product rotating experience. Your prospect will experience your product and it multi-faceted features.

3d-rotating-product-interaction

3D product rotation and interaction design allows your prospect to experience key areas of your offering

How is this substantiated?

  • Correct production to create the images using photography is paramount. Use flat table surface that rotates and a camera tripod. Keep the camera stationary, rotate the product about 10 or 15 degrees, capture the photo and repeat. You can stitch these visually together with one scrubber position equalling one rotation frame
  • Graphically overlay call out descriptions to explain your product features from various points of view
  • Alternatively, if your project is virtual or not yet developed you could contract out 3D renderings or illustrations. Either method will encourage product engagement
  • Make sure you use icons to cue your prospect that they can interact and manipulate the rotating visual

4) Digital overlay hotspots

Tablets encourage engagement on even the most fundamental of visual experiences. Hotspot icons overtop still photographs or illustrations invite interaction.

You could present your prospect with a simple, clean graphic chart that shows the basics of your business plan. The chart could include pulsing animated hotspots that invite the viewer to tap to find out more information. Think of them as portals into visual deep-diving. This technique is great for static images. The digital screen is more interactive than flipping through pages. You are turning your prospect into an active participant engaged with your data.

hotspot-digital-overlays

Interactive hotspots encourage your prospect to tap. More information can be revealed when they interact, creating brand engagement

How is this substantiated?

  • Create a chart, illustration or photo containing hotspots. Use contrasting icon colors queuing your prospect to the notion of hidden data available
  • Important: Make sure you including the ability for the user to return back to the original, “home” view of your chart

5) Sliding infographic design

You are familiar with inforgraphics and their power to compel and communicate.  Shortcomings in print design do not exist on digital proposal tablets. Tablets free you from the confines and limitations of paper. No need to scale to fit graphics on an 8.5×11” paper sheet or clumsy fold out. Consider your small tablet as a portable portal to a long linear story. Tell your brand’s story through elongated illustrations and design.

Sliding infographic design shows your clients and prospects complex information in a visual format that can scroll on an on.

Sliding infographic design shows your clients and prospects complex information in a visual format that can scroll on an on.

Consider this:

  • Create quality infographics that tell your story use visuals to communicate your brand’s vision
  • Create vertical or horizontal designed infographics that are long like a linear story
  • Create hotspot overlays within your scrolling graphic. As your prospect slides the graphic sideways, they can pause throughout to dive into more information on key areas
  • Interactivity creates engagement, engagement persuades

6) Navigation bar

Like the tabs on your printed business proposal, your prospect needs a way to get from one visual element to the next.

Are you using many digital presentation techniques listed in this post? You will need a way for the prospect to explore them. Design a navigation system, like you would see on a webpage. Allow prospects to find their way throughout the great interactive content you developed.

business-proposal-navigation

Consider this:

  • Keep the navigation simple. Avoid drop down menus. Avoid spacing navigation items too close together. Avoid unnecessary complexity especially for an older audiences
  • Consider a “home” button to restart the presentation
  • Use a 12 point font or larger. Consider a larger font for older audiences
  • Your printed proposal should be telling the story with words. Your digital tablet story is visually experienced. Keep text content to a minimum
  • Consider a navigation that is parallel to your printed proposal. If there are six tabs on your printed proposal, then use six tabs on your tablet, with relevant digital content

7) Animated GIFs

You see these self-playing animated images all over the web. Many are a visual plague and create noise, others create memes that go viral. For your digital business proposal they are animations, when used tastefully and careful, catch the eye. You can use these to create looped animations that stand alone or nested into the techniques we recently discussed.

What can you do with animated GIFs?

  • Use looped GIFs to show business operational mechanics
  • Show how queued customers getting serviced
  • Animated graphics can display the complex bar charts and infographic growth
  • GIFs can simulate the digital menu board motion, adding visual interest to restaurant signage
  • You can show how visitors can navigate to their destination through wayfinding signage

Delivering the digital business proposal design

Now that you are considering delivering a tablet along with a printed proposal there are additional considerations to make your tactics work together.

  • Be certain you are understanding your prospects needs with content fulfillment and professional design
  • Visually family the tablet with the printed proposal
  • Skin the tablet in a custom branded wrapper. Use temporary or permanent graphics that make it coordinate with the printed piece
  • Less is more, especially with digital content. You won’t want to overload the viewer. Consider the demographic you are reaching
  • Consider creating a custom direct mail box to harness both the tablet and the proposal sheets
  • Coordinate the communications. Design a graphic theme using similar colors, fonts and brand messages
  • Make using the tablet foolproof. Leverage auto start programs and tablet action keys. No matter what key the prospect presses, make your presentations appear
  • Consider creating a binder that combines the digital tablet juxtaposed to your printed proposal
  • Think offline. Turn off the wifi, to create a closed-circuit experience. Load your presentation into HTML5 files along with all the supporting content. Doing this creates an environment that you can completely control
  • Completely charge your digital device before sending it to your prospect. Send it in a timely fashion. Expect that after a few weeks the tablet could be completely drained. Provide a charging cable.
  • Think of the tablet as a branded premium leave-behind, as opposed to a gift.

Signup for email updates. You’ll want to stay tuned as I’ll be posting the 10 steps you need to take to create a flawless business proposals on Android tablets.

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by Alexander Morse

Alexander Morse is a digital designer and brand consultant at Morse Communication Design. He helps businesses communicate with design. His creative techniques and communication design skills were fostered through his agency-side experience working with a variety of clients from entertainment to retail. He is now focused on end-user, persona-driven interactive and conceptual design for consumer brands, non-profits, and clients whose message needs to be driven through impactful design.