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Trade Show Booth Tips for a Smooth Operation

The nuts and bolts to a smooth running trade show is operational details. Here are some functional trade show booth tips to keep your event running smoothly.

  1. Be cool.

    Offer refreshments. Attendees are wary travellers. Invite passers by over for some coffee or water.

  2. Tools of the trade.

    Bring a toolbox equipped with booth maintenance essentials. Don’t leave the office without duct tape, scissors, masking tape, headache medicine, rope, zip-ties and these infinitely useful rubber-coated gear ties
    that hold your event gear together, a booth essential.

  3. Operation occupy.

    Don’t leave your booth unattended. Create a rotation schedule with team members or adjacent booths.

  4. Don’t run dry.

    Stay hydrated. Keep a small cooler under your table. The amount of time that passes will surprise you. You’ll want to be prepared for the after party.

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100 Ways to Make Your Trade Show booth the Show’s Main Attraction

Environmental Design
Making Your Booth a Destination
Experiential Intelligence
Interactivity
Engineering the Experience
Pre and Post Show Decisions
Design, Art & Copy
Operations

Next…Mastering the Intangibles

I look forward to helping you grow your business with graphic design and branding best practices. Signup for branding and design email updates and I’ll drop you a line when I update my blog.

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